services
My Approach to Artwork
With a fine art background, I create prints holistically using all tools—hand sketches, watercolors, digital illustration, or AI in MidJourney. The process isn’t linear; I may generate motifs in MidJourney, block repeats in Illustrator, trace by hand, and refine in Photoshop. The goal is cohesive, polished, production-ready artwork.
-
Concept Development: The Idea Stage
Explorations and mood-driven ideas tailored to your brand’s DNA. Perfect if you need fresh directions to choose from, or as the first step toward custom commissioned artwork.
Mood and trend research
Hand sketching and ideation
AI-assisted exploration for efficiency
Storytelling and narrative framing
-
Custom Commissions: The Artwork Stage
Once a concept is approved—or if you already have a clear vision in mind—we can move directly into the artwork stage. This is where we work with our concepts and give them real shape.
Hand sketching & illustration — organic, human touch to ground the design.
AI-motif generation — thoughtful generations to expand possibilities and save time.
Digital manipulation & refinement — bringing everything together into polished, production-ready files.
Each artwork includes 2 rounds of revisions. Additional revisions will be billed at an hourly rate.
-
CAD Development: The Technical Stage
Working within your factory’s requirements, I can set up your print into a seamless repeat—whether rotary, flatbed, or digital print. Your artwork will be prepared so it’s ready to send directly to your vendor.
Repeat development — artwork set into seamless repeat for rotary, flatbed, or digital print, prepared to spec for direct vendor use.
Color separations — Artwork is color separated to align with factory color limitations.
File delivery — finalized files sent via WeTransfer or Dropbox.
Colorway development — palette explorations using Pantone references or simple iterations to refine direction.
Available as an add-on service, billed hourly.